Market Reserch
 
Projected population of the catchment.
 
   
Primary : 3.02 lakhs (1.5 lakh Ab1 SEC)  
Secondary : 4.7 lakhs (2.3 lakh AB1 SEC)  
   
 
1. Residents are largely corporate executives or businessmen.  
2. Majority are in the growing income group of Rs. 20001 – Rs. 30000 p.m. representing junior executives and shop owners.  
3. Increasing number of people are in the income group of Rs. 30001 – Rs. 40000 p.m. which represents the Business class as well as middle level executives.  
4. A significant population is in the income group of Rs. 40001 – Rs. 100000 p.m. which represents Industrialists, Businessmen and Senior Level Managers.  
   
Catchment has an affluent and young profile of customers.  
   
 
   
A shopping revolution has taken over India, wherein, a large population between the 20-34 age group in the urban regions is boosting demand.  
   
1. The catchment profile consists of cosmopolitan, young and affluent people.  
2. Majority of the people are in the age group of 25 – 34 yrs which include students, working professionals,newly married couples and families  
having children below the age of ten years.  
3. Also, a large portion is in the age group of 35 – 44 yrs which includes senior executives and businessmen who are well settled and  
have a large disposable income.